Thanks to the popularization of smart phones and mobile payment , China’s e-commerce industry is now embracing new growth opportunities: senior citizens.

由于智能手机和移动支付的普及，中国的电商行业迎来一批新用户：老年人。

The consumption by the aged1 group on China’s e-commerce platform JD.com experienced a 78-percent growth year on year in the first half of 2017, the company said in a report. The sales of commodities from the elders surged by 61.8 per-cent from a year ago, higher than the average growth rate of the whole platform.

Statistics from China’s e-commerce giant Alibaba showed that nearly 30 million consumers aged 50 or above have reg-istered on its platform Tmall, and the average spending of those users in their 50s amounted to 5,000 yuan ($790) each year.

China is already an aging society. The country had more than 230 million people aged 60 or above at the end of 2016, 16.7 percent of the total population. The number is expected to rise further.

Though the young generations still constitute the majority of online-shoppers, an increasing number of middle-aged2 and seniors are joining in with the development of mobile internet and payment, popularization of smart phones, and the change in consumption concept.

In terms of online consumption made by middle-aged and aged group, the buyers are not always the users, since the seniors and their siblings3 often make online purchases for each other. In addition, healthy, fashionable and trendy prod-ucts are preferred by the group.

英语网址大全

1 aged 6zWzdI
adj.年老的，陈年的
参考例句：
He had put on weight and aged a little.他胖了，也老点了。
He is aged,but his memory is still good.他已年老，然而记忆力还好。
2 middle-aged UopzSS
adj.中年的
参考例句：
I noticed two middle-aged passengers.我注意到两个中年乘客。
The new skin balm was welcome by middle-aged women.这种新护肤香膏受到了中年妇女的欢迎。
3 siblings 709961e45d6808c7c9131573b3a8874b
n.兄弟，姐妹( sibling的名词复数 )
参考例句：
A triplet sleeps amongst its two siblings. 一个三胞胎睡在其两个同胞之间。 来自《简明英汉词典》
She has no way of tracking the donor or her half-siblings down. 她没办法找到那个捐精者或她的兄弟姐妹。 来自时文部分

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