Richard Liu, the head of JD.com, is on a shopping expedition to the UK.

京东总裁刘强东准备去英国来一场购物之旅。

As shopping trips go, it’s likely to be one that runs up quite a big bill!

The founder1 and CEO of China’s online mega-store, JD.com, is in the UK, looking for British brands to stock in China.

That’s according to British newspaper the Independent, who managed to secure the first UK interview with one of China’s most famous entrepreneurs.

Speaking to the newspaper, Mr Liu was very positive about the potential of British products in the Chinese marketplace:

”The Chinese middle and upper classes love British brands, particularly high fashion and luxury goods. And those that have royal links… we love them.”

The nature of what JD.com has to offer to British businesses has the potential to revolutionize the trade of goods between the two countries, especially for smaller and medium-sized companies.

Selling in and to China is fast becoming the number one export aim for firms around the world. However, in the UK, some companies are still uncertain about the best way to do this. Specialist advice and translation can be prohibitively expensive, along with the physical costs of exporting products long distances.

JD.com is offering companies a simplified process, with assistance when it comes to many of these hurdles2. The attraction is obvious – and could well be mutually beneficial to both JD.com and countless3 British companies.

1 Founder wigxF

n.创始者，缔造者
参考例句：
He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。
2 hurdles ef026c612e29da4e5ffe480a8f65b720
n.障碍( hurdle的名词复数 )；跳栏；（供人或马跳跃的）栏架；跨栏赛
参考例句：
In starting a new company, many hurdles must be crossed. 刚开办一个公司时，必须克服许多障碍。 来自《简明英汉词典》
There are several hurdles to be got over in this project. 在这项工程中有一些困难要克服。 来自辞典例句
3 countless 7vqz9L
adj.无数的，多得不计其数的
参考例句：
In the war countless innocent people lost their lives.在这场战争中无数无辜的人丧失了性命。
I’ve told you countless times.我已经告诉你无数遍了。

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